Learn how to craft a compelling "About" page for your Substack that grabs attention, builds trust, and turns readers into loyal subscribers. Use the template provided to craft your about page today and start racking in subscribers.
Thanks for that, Philip. - I've just updated my page so we'll see how it starts to convert now.
Awesome.
Glad you found this helpful.
Fingers crossed, the subscribers will glow in.
How long have you been on Substack?
Just since the start of the year.
Oh great.
We are on a similar timeline.
I’m sharing everything I know to help others get started.
Thanks for this. I just rewrote my About page based on your advice.
Appreciate the clarity here, Philip.
And I’ll admit: My About Page breaks half these rules.
It doesn’t start with the reader’s pain.
It doesn’t have a quick CTA.
It starts with a threshold.
Because I’m not optimizing for click-throughs.
I’m initiating alignment.
Some readers bounce.
But the right ones?
They stay, because they feel something crown-level.
Conversion is one form of power.
But coherence? That’s the real magnet.
Thanks for the frame. Always good to see how the machine thinks.
- Thane
P.S.: Check it out here - https://executionintelligence.substack.com/about
Looks like my about page is exactly what you say not to do! Thanks for the suggestions, I'm rethinking my page now.
Philip, thanks for this! I updated my "About" page based on your suggestions.
Thanks for sharing such useful information and template too. Newbies such as myself need all the help and hints we can get!!
Thanks for that, Philip. - I've just updated my page so we'll see how it starts to convert now.
Awesome.
Glad you found this helpful.
Fingers crossed, the subscribers will glow in.
How long have you been on Substack?
Just since the start of the year.
Oh great.
We are on a similar timeline.
I’m sharing everything I know to help others get started.
Thanks for this. I just rewrote my About page based on your advice.
Appreciate the clarity here, Philip.
And I’ll admit: My About Page breaks half these rules.
It doesn’t start with the reader’s pain.
It doesn’t have a quick CTA.
It starts with a threshold.
Because I’m not optimizing for click-throughs.
I’m initiating alignment.
Some readers bounce.
But the right ones?
They stay, because they feel something crown-level.
Conversion is one form of power.
But coherence? That’s the real magnet.
Thanks for the frame. Always good to see how the machine thinks.
- Thane
P.S.: Check it out here - https://executionintelligence.substack.com/about
Looks like my about page is exactly what you say not to do! Thanks for the suggestions, I'm rethinking my page now.
Philip, thanks for this! I updated my "About" page based on your suggestions.
Thanks for sharing such useful information and template too. Newbies such as myself need all the help and hints we can get!!