This ‘outdated’ tool doubled my Substack signups—here’s how.
Why QR codes are secretly your best marketing hack
Hey Creator,
Today, I’m going to show you a secret weapon you can use to rack up your Substack subscribers count in 7 days.
Everybody Thinks QR Codes Are Dead, but I Think They’re a Secret Weapon
Remember the last time you scanned a QR code?
It probably felt outdated, like a relic of 2012.
But here’s the thing: QR codes are making a comeback.
For Substack creators, they’re not just useful—they’re a secret weapon.
Why?
Let me break it down.
1. Why “dead” QR codes secretly outshine costly marketing tools
Substack creators spend countless hours brainstorming ways to grow their audience.
Some try paid ads, complex funnels, and social media, but let’s face it: These are time-consuming and often expensive.
QR codes, on the other hand, are free, fast, and ridiculously easy to use.
All it takes is a simple scan, and readers are instantly directed to your Substack.
No typing, no searching, no friction.
Think about that for a second.
When was the last time you offered your readers such a seamless experience?
2. The unexpected psychology behind QR codes readers can’t ignore
There’s a reason QR codes work: curiosity.
Humans are wired to wonder, “What happens if I scan this?”
It’s the same itch we get when we see a mysterious box labelled “Do not open.”
Adding a personal touch—like your avatar—boosts trust.
People are more likely to scan a QR code when it feels approachable and familiar.
So instead of looking sketchy, your QR code becomes a trusted shortcut.
3. How QR codes turn casual browsers into loyal subscribers
Here’s where it gets exciting.
Imagine a reader spots your QR code on a sticker at their favourite coffee shop.
They scan it, land on your Substack, and love what they see.
That single moment of curiosity can turn a random passerby into a lifelong fan.
You’re not just sharing a link—you’re creating a memorable interaction.
And when someone subscribes because of a QR code, they feel like they discovered something exclusive.
That’s the kind of connection that keeps readers coming back.
4. The QR code placement trick top creators swear by
Placement is everything.
You want your QR code where people will notice it, but also where it feels natural.
Top creators are using these unconventional spots:
Stickers: Coffee shops, laptops, or even public notice boards.
Business cards: A modern twist that turns a physical card into a digital connection.
Merchandise: Mugs, caps, or tote bags—make your readers your ambassadors.
Simon K. Jones, a Substack creator, swears by this method.
He’s left QR codes on café bulletin boards and even slipped them into his books at fairs.
The result?
More signups than he ever expected.
5. Unlocking viral growth with this overlooked QR strategy hack
Here’s the ultimate hack: pair your QR code with a call-to-action.
Don’t just slap it on something and hope for the best.
Give people a reason to scan it.
For example:
“Scan to unlock my top writing tips.”
“Discover the secrets to growing your audience.”
This combination of curiosity and value is hard to resist.
It’s how you turn a simple QR code into a growth engine for your Substack.
Why QR codes are the secret weapon you’ve been overlooking
Everybody thinks QR codes are outdated.
But the truth is, they’re just underutilized.
As Substack creators, we’re always looking for smarter ways to grow.
QR codes offer us a tool that’s simple, effective, and surprisingly powerful.
So, where will you put yours?
Your Turn:
excites you most?
Drop your thoughts in the comments! I’d like to hear your thoughts.
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I'm just curious, does it show up in the stats, when people come onto the site through a QR code?
Interesting thought! What about using a QR CODE on an Instagram post or on TikTok where direct links aren’t allowed? I might give that a try.