Hey Creator!
Today, I’m going to show you a step-by-step process to Name and Claim your newsletter, without guesswork.
Naming your newsletter is a big deal.
It’s not just a name—it’s the first impression readers get of your content. Get it right, and you’ll attract subscribers before they even open an email. Get it wrong, and your newsletter might get lost in a sea of mediocrity.
So, let’s break it down and ensure your newsletter name is clear, memorable, and spot-on for your audience.
How Long Should a Newsletter Name Be?
Short is memorable.
Aim for 2-4 words max.
Why?
Long names are harder to remember and repeat. Think of successful examples like "Mastery Den by
or Wander Wealth by . They’re snappy, clear, and stick in your head.A good rule of thumb: If you can’t say it in one breath, it’s too long.
1. Speak Your Audience’s Language
Your newsletter name isn’t about you; it’s about them. Ask yourself:
Who are you writing for?
What keeps them up at night?
What tone resonates with them?
For example:
Writing for aspiring entrepreneurs? Names like Startup Secrets or The Growth Blueprint sound like it.
Targeting creatives? Think of names like Design Your Life or The Creative Spark.
Pro tip: Use words that mirror your readers’ desires and pain points. If they feel seen, they’re more likely to subscribe.
2. Clarity Over Cleverness
Mystery doesn’t sell—clarity does.
Your readers should understand what your newsletter is about at a glance. A name like Weekly Thoughts might sound intriguing, but it’s too vague to hook anyone. Instead, go specific: Future of Tech or Money Made Simple.
Ask yourself:
Can someone figure out my niche in 3 seconds?
Does the name reflect the value my newsletter delivers?
If the answer to either question is “no,” head back to the drawing board.
3. Make It Sticky: Memorable, Short, and Easy
A great name doesn’t just grab attention; it sticks.
Here’s how:
Keep it short: Foodie Finds beats The Guide to Unique Culinary Adventures every time.
Use alliteration or rhymes: Marketing Mavericks or Finance Fridays.
Add a twist: Quirky names like The Write Stuff (for writers) are hard to forget.
Test it out. Share your options with friends. If they can’t recall the name a day later, it’s back to brainstorming.
4. Align with Your Brand
Your name sets the tone. Is your content fun and casual? Or professional and serious? Match your name to your vibe.
Examples:
Fun and conversational: The Daily Dose, Quick Hits.
Professional and serious: The Executive Brief, Insight Weekly.
Pro tip: Your name should be versatile enough to evolve with your content. If you’re starting a niche tech newsletter but might expand into general entrepreneurship, pick something scalable like Innovator Weekly instead of Tech Startup Tips.
5. Test, Verify, and Own It
Before you lock in your name, follow these steps:
Check Availability
Search Google, Substack, and social platforms.
Use tools like Namechk to ensure the name is available across domains and platforms.
Get Feedback
Poll your audience or trusted friends: “Does this name stand out? Does it feel relevant?”
Secure Your Name
Once you’ve decided, grab the matching social handles and domain name if possible. This ensures consistency across your brand.
Can You Change Your Newsletter Name After Launching?
Yes, but proceed with caution. Rebranding can confuse your audience, so make it count. If your current name isn’t working, here’s how to do it smoothly:
Announce the change ahead of time.
Explain why you’re rebranding (e.g., expanding your niche or aligning with a new vision).
Ensure your new name is stronger and clearer than the old one.
Remember: A well-thought-out name saves you the hassle of rebranding later.
Avoid These Common Naming Mistakes
Being too vague: Don’t leave readers guessing.
Overcomplicating it: Simple names are more effective.
Ignoring audience input: If it doesn’t resonate with them, it’s a miss.
Inspiration to Get You Started
Here are some ideas to spark your creativity:
For productivity enthusiasts: Focus Fridays
For food lovers: Recipe Roundup
For personal growth fans: The Mindful Minute
For techies: Future Forward
Ready to Name Your Newsletter?
A great name is your first step to building a memorable brand and connecting with your audience. Keep it short, clear, and audience-focused, and you’ll be off to a strong start.
Go on, pick a name that sticks—your future subscribers are waiting!
Here are 10 newsletter names to inspire you:
How we grow (By
): Ana talks about strategies to turn your skills into multiple revenue streams and grow your personal brand.Kristina God's Online Writing Club (By
): Talks about how to start, grow, monetize, & market your writing on Substack, Medium & beyond in a supportive community of 10,500 like-minded writers.Mad About The House (By
) talks about all matters of interior design.Drawing my Days (By Jane Heinrichs
): Talks about design and illustration and gives a peak into sketchbooks for children.The Wardrobe Edit (By Anna Newton
) talks about minimal style and shares weekly wardrobe diary, musings and shopping edits.Liberating Motherhood (By Zawn Villines
): Talks about better births, better families, better lives, a higher standard of living for us all and household labour inequality.Happy Hoteling (By Marissa Klurstein
): is a curation of the most special hotels and hidden gems throughout the world, for Good People with Good Taste.The Lemon Tree Mindset (By Veronica Llorca-Smith
): Talks about how to build a profitable writing ecosystem and turn your passion into your lifestyle.Monetize Your Mind (By
): Talks about how to build a six-figure business using the skills you already have.The Unstoppable Creator (Alberto Cabas Vidani
): Talks about how you reach your full potential and live your ideal life with a content-based business, using systems, strategy, and mindset.
A name can make or break the first impression of your newsletter.
Keep it clear, memorable, and aligned with your audience—and watch your subscriber count grow.
Don’t overthink it.
The best names solve one problem: making people want to click “subscribe.”
That’s it for today.
Your Turn:
Share your publication link in the comments below let’s see your winning name.
Chat soon.
P.S. If you’ve enjoyed this, there are two ways to let me know:
Share this edition with a friend and inspire them to start creating the life they love today.
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Thanks so much for including my newsletter as an example! 💕
I'm new new new and I want to make sure I understand. When we create a 'publication' it serves as the whole umbrella of our substack, rather than a one off post? Is there a way to have sub sections or categories under that name, and still keep them sort of separated for our guests to find the content they need? For instance if I have spiritual teaching posts, and astrology posts. Thanks for your help!